ABOUT ME
MY STORY
Shark lover and seasoned integrated marketing communications executive with a big personality and 20+ years of experience operating in both U.S. and international environments building strategy and leading execution for some of the world’s most recognized consumer brands in food + beverage and wine + spirits including Tabasco Brand, Johnnie Walker, E&J Gallo Winery, The Wine Group and Sam Adams. Recognized as a non-linear, creative and analytical thinker who connects brands to consumer culture and employees to company culture to build measurable programming and memorable work environments.
Now bringing big shark energy to small and mid-sized companies. (Or N.A.S.A. if they happen to call.)
WORKING TOGETHER
HOUSEGUEST
Between hires, just startiing, mid-scale-up, or heading into a big moment? I join your team — Slack handle, standing meetings, strong opinions included. C-suite counsel through hands-on execution.
MAKE SOMETHING
Scoped work with a beginning and an end.. Brand positioning, launch plans, partnerships and co-creations, global toolkits, cultural-moment playbooks. Defined brief, defined deliverable, delivered.
THE BIG THINK
THE BIG THINK
Ideation sessions that actually produce ideas. For campaigns, naming, innovation — or unsticking a stuck team. You bring the problem; I bring the structure, the energy, and twenty years of “what if we…”
INSIDE JOB
TALK IT OUT
THE BIG THINK
Nineteen years on the other side of the table. For agencies: new business support, creative counsel, senior pitch bench. For brands: agency search, vetting, and outreach — I know what a good one looks like.
TALK IT OUT
TALK IT OUT
TALK IT OUT
A 20-year brain on speed dial. Monthly counsel for founders and marketing leads on messaging, launches, agencies, and the cultural moments you can’t plan for. SECTION 3 — PROO
What's Coming Up
Sip. Shop. Style. Repeat.
Celebrate with Lele Sadoughi as she pops up at Revolve Hair Southampton. Shop her collection of accessories and treat yourself to an indulgent (or maybe necessary!!) scalp treatment and blow out that includes a complimentary accessory.